Dim Dimych will be no more
Lukashenka's daughter-in-law's company has lost yet another millionaire blogger.
Dmitry Sivchik, known as Dim Dimych
Dim Dimych is a popular children's blogger. He has 7 million subscribers on YouTube alone, and 2.6 million on TikTok. However, due to his love for pink clothing, pro-Russian informant Volha Bondarava and propagandist Hryhor Azaronak previously accused him of promoting LGBT. The blogger was even forced to defend himself on Azaronak's stream.
The company "Flagman Music," linked to Lukashenka's daughter-in-law Hanna Seluk, actively used young bloggers to conduct ideological work among schoolchildren.
For several years, a trio consisting of Dim Dimych (Dmitry Sivchik), Anzhelisha (Anhelina Mikhalyova), and Ulka Pulka (Uliana Stalyarova) worked productively on this.
They wore Lukashenka's merchandise, performed at the "Unity Marathon" in his support, and sang cheerful songs about love for their homeland. For all this, they received good fees, numerous advertising contracts, and tours — including in Russia. They even visited occupied Crimea.
Dmitry Sivchik. Video screenshot
But last year, strange things started happening. First, due to a conflict with the company linked to Seluk, Uliana Stalyarova left — the blogger who created the image of Ulka Pulka herself, back when she was still in school, was left with nothing.
With regret, Uliana recounted that "Flagman Music" took both her creative pseudonym, all her songs, and the girl's social media accounts.
To replace her, "Flagman Music" found another girl — 15-year-old Minsk schoolgirl Aryna Ramanava from a military family.
But Aryna's successes are rather sad so far. She inherited Stalyarova's YouTube channel with over 3 million subscribers. But the new Ulka Pulka's songs don't even get 2,000 views. And commentators demand the return of the previous girl.
Uliana herself started her story from scratch — first as Uliana Stalyarova, then as Uliana Pulia.
Another "Flagman Music" blogger, Anzhelisha, followed Uliana's path. This January, she recorded a video in which she cried, talking about a conflict with the label.
Relatively recently, she managed to somehow negotiate with "Flagman Music" to allow her to restore the songs she had recorded under the new pseudonym Anzhy on music platforms.
And now the last of these three musketeers of Lukashenka's advertising among children has left.
Likely, considering the experience of his friends, Dmitry Sivchik decided to leave "Flagman Music" without a scandal. He recorded a neutral video in which he stated that Dim Dimych would no longer exist:
— I think almost everyone remembers the guy in the pink panama hat who sings children's songs. Over five years, more than 10 million people subscribed to my social networks. But it's time to grow up. I am sure that the boys and girls who watched me in childhood have already grown up. I have grown up with you. The time has come to leave the image and be real with you. From this day, I begin a new path — the path of Dima Sivchik. And this path is not just about blogging and working on camera (and off-camera). But about everything gradually.
He says nothing about the termination of his working relationship with "Flagman Music." But the guy disappeared from the label's official website — as recently as May, he was in second place on the list of most successful projects (after blogger Vlad Kabyakou). Sivchik was also removed from the company's Instagram.
As "Nasha Niva" learned, the guy indeed left "Flagman Music" and now plans to manage his promotion independently. Sivchik is also trying his hand as a producer — he is currently promoting schoolgirl-blogger Daria Petrukovich, who performs under the pseudonym Dasha Darimi.