A new girl has been found for the role of Ulka Pulka. The previous one left due to a conflict
«If only you knew what's going on there,» blogger-millionaire Ulyana Stalyarova, who created the image of Ulka Pulka from scratch, previously said about the «Flagman Music» label, associated with Hanna Syaluk.
Yesterday, photos of a new blogger, who will perform under the pseudonym Ulka Pulka, appeared on Ulka Pulka's social networks. It is written that a new story is beginning. The original creator of the character, Ulyana Stalyarova, was effectively left with nothing.
The girl previously told her side of the story on her new YouTube channel. Ulyana started blogging back in school — that was in 2015. There were almost no views, but Ulyana believed that someday everything would work out.
At 16, the girl wrote her first song «Boy, sorry,» and during the summer holidays, she developed a step-by-step plan for what she intended to do next. She says she understood that the song wouldn't be a hit, but it would turn the performer's life upside down.
And so it happened. Ulyana found backup dancers, made costumes, and started performing her first song at various youth events. There she met more popular bloggers who offered to film together.
Endless drive, new songs, street filming, subscribers… Everything spun so fast that just half a year later, Ulka Pulka had her first solo concert in Minsk. She proudly recalls that it happened on February 14, 2023 — all tickets were sold out.
And then there were music video shoots, tours (together with Dim Dimych and Anzhelisha, Ulyana traveled all over Russia and Kazakhstan)… Ulka Pulka worked with «Flagman Music» — a music company closely associated with Lukashenka's daughter-in-law Hanna Syaluk.
Ulka Pulka, along with other bloggers from the company, was actively used for pro-Lukashenka propaganda among schoolchildren. In 2024, the blogger, together with another children's idol Dim Dimych, demonstratively tried to become a member of the «Belaya Rus» party — but was rejected.
Ulyana does not want to explain at what point the cooperation began and why the conflict occurred. She vaguely says that she simply grew out of that role. But she admits that at some point, she was super uncomfortable — she broke down and lost herself. But in the end, she realized that she wanted something more.
Not without regret, Ulyana says that she was left with nothing. «Flagman Music» took both the creative pseudonym, all the songs, and the girl's social media accounts.
And there is reason to cry about it: the «Ulka Pulka» YouTube channel has over 3 million subscribers, there are almost 545 thousand subscribers on TikTok, and about 13 thousand subscribers on Instagram. Now all of this has been inherited by another girl.
Ulyana Stalyarova tries not to lose optimism. She began performing under her real surname. But her successes are modest so far. Her new YouTube channel has just over 17 thousand subscribers, and her new music video «Not a Toy» has only garnered 672 views in 3 months.
Another blogger from «Flagman Music,» Anzhelisha (real name — Angelina Mikhalova), followed Ulyana's path. This January, she recorded a video in which she cries while talking about a conflict with the label.
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