Honor company announced a large-scale brand update, introducing a new visual style and changing its positioning. Instead of the previous slogan Go beyond, the new slogan will be Dare to be.

The logo has also been updated: a graphic symbol in the form of a planet with a ring system has been added to it, and the corporate blue color has become more saturated and now matches the Pantone 2193C shade.
At the same time, the company is changing its positioning: if previously it was perceived primarily as a smartphone manufacturer, it now strives to become a global leader in AI-based ecosystems. The updated corporate identity should emphasize the brand's new identity.

The company noted that the new concept makes user interests the main priority. Honor states that it aims to create human-centered technologies that will help everyone unlock their potential.
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