Nevika sings in Belarusian, but sometimes her songs get more listens in Russia
"This song was listened to 1.5 million times in Russia, and 150 times in Belarus. I wanted to do import substitution, but it turned out to be export."
Singer Nevika (Viktoryia Valatovich). Photo from her Instagram
The true tragedy of the Belarusian village is vividly evidenced by the fact that both the regular and music schools that the singer attended closed soon after the girl received her diploma. The reason is quite prosaic: there were not enough students.
Then the girl — a gold medalist, by the way — went to the economics faculty of the Academy of Management. She gave up on music. But the situation suddenly changed when friends gave her a synthesizer.
At that moment, a long-forgotten dream spread its wings somewhere in her soul. The girl's life seemed to divide: the artist Nevika was added to Viktoryia, who worked as an economist.
Promoting songs in Belarusian is not easy: there is no national streaming service in the country. She has to abide by the rules of Russian "Yandex.Music" or European Spotify. And, of course, there's a much greater chance of getting into someone's playlist if you sing in Russian.
@nevika_vika A nevika_vika also sings and plays the synthesizer.
♬ ПАПАРАЦЬ-КВЕТКА - Nevika
Last year, she released the track "Dolya" (Fate), which she calls her most sincere, as it brings together two generations — Viktoryia's voice is accompanied by the voice of her 95-year-old grandmother.
@nevika_vika Песня цалкам ёсць на любой пляцоўцы з музыкай (яндэкс, споці, ютуб) Будзем удзячны за падтрымку
♬ оригинальный звук - n e v i k a ❤️
In interviews, Viktoryia has repeatedly said that she doesn't dream of becoming the next Anna Asti or MakSіm. She wants to create something truly her own — soulful and native.
@nevika_vika Усе цукеркі забяру! Nevika - Калядзін ☃️
♬ Калядзін - Nevika
Last year, Nevika was named "Discovery of the Year" at "Song of the Year Belarus".
@nevika_vika дасюль не разумею, як так атрымалася
♬ Vishniya - Nevika
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Comments
а для беларушчыны конечно же нужно обязательно и такое.
какбы с такими "успехами" не продалась на расею и опять на русском не запела.
[Зрэдагавана]