“While you read it, it feels like you've had a sip of beer.” New Lidbeer-2026 billboard, crookedly assembled by installers, became a hit
If you proofread every letter for a billboard a hundred times to avoid a single mistake, be prepared that at the finish line, the installers will come and have their weighty say. The organizers of the Lidbeer festival found themselves in such a comical situation.
A post of despair appeared on the official account of "Lidskaye Pivа" (Lida Beer): "We're making posters for Lidbeer-2026. The layout went through a hundred approvals. We checked it 100 times for any spelling errors. The billboard installers, who had exactly one task: 'Ahahaha'."
You don't immediately understand what the inscription "ЯДНЕАМ РОЗЬНІХ" (YADNEAM ROZNIH) on the billboard was supposed to say.
Commentators exploded with jokes, noting that one billboard is enough to get the effect of the advertiser's product.
"What happens when the boss demands a banner for a billboard, but first you want to drink 'Lidskaye'."
"While you read it, it feels like you've had a sip of beer, and it's gone a little blurry!"
There were also mentions of other loud domestic fails: "It seems these are the same people who made the monument to the Belarusian woman."
Someone honestly admits: "I don't understand what was even supposed to be written there."
Many are convinced that the error should be urgently patented and the installers rewarded.
"Leave it and don't touch it, it's the finger of God favoring you!"
"Leave it – it's a unique feature!"
"In my opinion, this is ready-made merch for 'Strong' type beer."
"Looks like a new meme."
"A bonus for the installers! Or for the marketers, if it was intended this way. Maybe it was planned like that?"
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Comments
А не сортируйте мусор правильно!