Belarusian businessman became the owner of the largest network of Samsung stores in Poland
ASBIS Holding, founded by Belarusian Siarhei Kostevitch, has officially completed a major deal in the Polish electronics market. Through its ASBC Poland division, the company acquired 13 premium Samsung Brand Stores, making Kostevitch a key player in the retail network of the South Korean giant in Poland, writes economic observer Vadim Sekhovich.

Cypriot Belarusian Siarhei Kostevitch closed a deal to acquire 13 premium Samsung Brand Stores in Poland. They cost him $11.746 million, according to ASBIS'c Enterprises' consolidated annual report. In the middle of last year, this deal was approved by the Urząd Ochrony Konkurencji i Konsumentów (Office of Competition and Consumer Protection).
The buyer was one of Siarhei Kostevitch's three Polish legal entities — ASBC Poland. The seller is Matrix Media company from Suchy Las in the Greater Poland Voivodeship. It legally still belongs to Polish businessman Piotr Wir. Since 1990, he has been involved in retail trade of household appliances and electronics, and recently has been investing in real estate. Matrix Media's revenue in 2024 decreased by more than a third (to 208.0 million zlotys). Piotr Wir's company has been incurring losses for two consecutive years, with their volume exceeding 5 million zlotys in 2024.
More than half of the South Korean brand's stores in Poland – in Warsaw, Wrocław, Poznań, Katowice, Łódź, and Szczecin – have been transferred to ASBC Poland. Another 9 i-Terra retail points are owned by the German ALSO Holding.
ASBIS Group calls this deal part of its strategy to develop its premium retail network.
In the offline segment, Siarhei Kostevitch, through ASBC, now manages 33 Apple Premium Reseller (iSpace) stores in 7 countries and six Bang & Olufsen retail outlets in five.
At the end of 2025, ASBC opened the world's largest flagship Bang & Olufsen store in San Francisco. This year, the company plans to expand its Californian network to Los Angeles and Palo Alto.
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