M&M’s Candies Will Be Produced Without Artificial Colorings, But the Number of Colors Will Be Reduced
Mars company is preparing to release a new version of M&M's candies without artificial colorings. However, in the initial phase, packages of the popular treat will not contain blue and brown candies due to difficulties in obtaining such natural colors, writes The Wall Street Journal.
Red, orange, and yellow colors were successfully created using natural ingredients such as beets and turmeric. For blue, Mars uses spirulina, but to achieve the desired shade, approximately seven times more is required, and the color still turns out much lighter. Brown color also proved problematic, as blue pigment is necessary for it.
Initially, the company considered releasing candies in only three colors, but such a palette too closely resembled a sunset. As a result, they decided to add green color, which is also created from spirulina but requires significantly less dye.
According to testing results, customers did not notice a difference in taste between M&M’s with natural and artificial colorings.
The new version will initially be sold only through Amazon, while classic M&M’s will remain on sale. By 2028, Mars plans to produce candies with natural colorings in all six traditional colors.
The transition to natural colorings is taking place amid increased attention to the safety of food additives in the USA and pressure on manufacturers from American authorities.
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