Due to frosts in Belarus, sales of thermal underwear increased by three and a half times
In just one week of January — from the 5th to the 11th — sales of thermal underwear in Belarus increased 3.6 times compared to the analogous (relatively warm) period of last year. Mark Formelle shared such data with Office Life.
The company also compiled a graph showing the dependence of thermal underwear sales on outdoor temperature over recent years.
However, manufacturers cannot simply increase the quantity of goods 'on the fact of frost': the cycle from cutting to releasing a finished product takes two months.
Men's long johns, boys' long johns, and women's leggings became the top three in sales during these frosty days. The most popular colors are universal black and graphite.
Last week, from January 12 to 19, was also very frosty, and the frosts will last for several more days.
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